1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
http://prezi.com/9bbsztkqx1gq/untitled-prezi/
James.
AS Media Students at Central Sussex College- Blog for Foundation Portfolio.
Thursday, 11 April 2013
Saturday, 6 April 2013
2.) How does your media product represent particular social groups? [Scott]
Who is being represented in your product?

-We attempted to make him fit this criteria of social group through our Mise en Scene; for example our costume was that of a shirt, trousers and glasses.
-Although the phone is fairly modern and used by many young people, we decided to use this type of Apple phone because it perhaps shows the audience his wealth.

Why is the character being represented in this way?
-We wanted to create this type of stereotype of a middle-class male so that it fitted with the rest of the story; He is an ex-agent, who would have earned a fair bit of money in his career, that is now retired and living a calm and easy life at his home.
-We didn't however make his wealth extremely evident or for the character to boast it in some way.
-We didn't want the audience or spectator to feel negative towards him, because he is our main protagonist and by the end of our story and full feature want the audience to feel empathy and sympathy for him.
-We think that with our initial opening to our Thriller we positioned the audience so that they will think that this character is an innocent and 'good citizen' who lives a homely life, this is because of the type of setting that we put him in (a tidy and middle-class modern home) We did this so that the audience could imagine a family or 'family man' living there.
-As the plot develops this attitude towards this character is likely to change in many ways. At one point where this character denies his duty to investigate the murders the audience may see him as a coward, although some spectators could see his point-of-view of the situation. And when he finally does take up the mission to figure out what is going on a spectator may feel obliged to get behind and support the character in his 'journey'. By the end of the film, we want the spectator to feel connected to the character as they have followed him on his 'journey' and feel pleased when he succeeds in his mission at the end.
-Because our antagonist cannot be seen in full frame, the only character that we can analyse in social group representations is our main protagonist in the second setting.
-He generally represents the middle to higher-classes, of white males perhaps about middle age.
How are they being represented?

-We attempted to make him fit this criteria of social group through our Mise en Scene; for example our costume was that of a shirt, trousers and glasses.
-This costume could stereotypically be linked to the specific social group because other social groups may have been represented with different costume, such as, lower classes wearing hoodies, caps and tracksuit bottoms.
-We also utilised the mobile phone to help illustrate the idea of him belonging to the certain social group.

-We also changed the sound of the ringing in Garageband to something generic and simplistic because it stereotypically fitted the older, middle class character better than to have a 'favourite song in the charts' or 'upbeat melody' as his ring tone.
-We also chose a setting for shooting in which it looked a well-kept home and the character's wealth could be assumed by the audience.

Why is the character being represented in this way?
-We wanted to create this type of stereotype of a middle-class male so that it fitted with the rest of the story; He is an ex-agent, who would have earned a fair bit of money in his career, that is now retired and living a calm and easy life at his home.
-We didn't however make his wealth extremely evident or for the character to boast it in some way.
-We didn't want the audience or spectator to feel negative towards him, because he is our main protagonist and by the end of our story and full feature want the audience to feel empathy and sympathy for him.

-As the plot develops this attitude towards this character is likely to change in many ways. At one point where this character denies his duty to investigate the murders the audience may see him as a coward, although some spectators could see his point-of-view of the situation. And when he finally does take up the mission to figure out what is going on a spectator may feel obliged to get behind and support the character in his 'journey'. By the end of the film, we want the spectator to feel connected to the character as they have followed him on his 'journey' and feel pleased when he succeeds in his mission at the end.
3.) What kind of media institution might distribute your product and why? [Scott]

-With our film being an independent UK Thriller with a relatively low budget it is likely that our films will not be available in Multiplex cinemas e.g. Cineworld, Vue or Odeon.
-It is more likely that our Thriller will be played in local Picturehouses like the Duke of york in Brighton.

-We would make the Picturehouses interested by using online services like YouTube and Vimeo to promote our film, like a free advertising so that they can preview our films before we approach them or they want to approach us. We may also create a dedicated website for our film, to perhaps crowd source and preview parts of our film to spectators.
-If the Picturehouse deals work out, it would launch our films public interest even more than Youtube and Vimeo, and perhaps bigger cinema contacts would become available. Studios may also become interested if our film is a success, which in turn means, that the possibility of a sequel or the opportunity to make another separate film but, this time with studio backing (funding, people working on the film, and some trained actors)
-Without the funding from a major studio (British or American) Services like Kickstarter could have been a way in which we received our budget and gained audience interest at the same time.
-We fear that without support or deals with cinemas that our film may go straight to DVD, which in that case we will have to rely on retail stores like Blockbuster and HMV.
-Without success in the cinemas not only will we go straight to DVD but Blu-ray wouldn't be possible as our film wasn't popular enough with audiences, and Sony would want to put money into films on Blu-ray that are likely to sell.
-It is unlikely, but depending on the success of our film in cinemas and DVD we may approach, or it may be picked up by LOVEFILM or Netflix in the hope that the distribution of our feature continues for longer than initial release.
-After a while, our film may be bought by a television distributor like Film4 (Channel 4) our the BBC as they are good at supporting and releasing films that can be relatively unknown.
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I have imbedded a link to KickStarter in the evaluation and here -> http://www.kickstarter.com |

4.) Who would be the audience for your media product? [Scott]
The Audience
-We initially thought that out product will be for 15 years and older males in pre-production -however as our film developed we realised that perhaps that range was too vague and our film could entertain and interest those older perhaps middle-aged.
-So perhaps for our product, if we had to choose a age category, the audience is 18-35 males. This is like the relatively recent Thriller, Taken. This film managed to engage and interest both younger and older audiences through it's, father and daughter saviour mission story and action-packed sequences.
-I think we would have a few more younger males interested because our age rating is also a 15 and our film was planned to be action filled. We decided on this target audience because our film would have been like the thrillers you see in a Multiplex and the main audience for a Multiplexe are 14-19 males. (although it is going to be shown in Picturehouses because of budget) That is why we introduced the 'Father saves Daughter' story to attract the older male audience that are more likely to regularly go and see films in a Picturehouse.
-We targeted the same type audience as Taken did. (generally older, middle-aged males but also gain interest from their sons too 15+ males)
-The lifestyle choices that we targeted were those of older males, those who work locally or from home, who can easily walk to a nearby Picturhouse or log into LOVEFILM or Netflix and watch our film for a spare 90 minutes.
-So perhaps for our product, if we had to choose a age category, the audience is 18-35 males. This is like the relatively recent Thriller, Taken. This film managed to engage and interest both younger and older audiences through it's, father and daughter saviour mission story and action-packed sequences.
-I think we would have a few more younger males interested because our age rating is also a 15 and our film was planned to be action filled. We decided on this target audience because our film would have been like the thrillers you see in a Multiplex and the main audience for a Multiplexe are 14-19 males. (although it is going to be shown in Picturehouses because of budget) That is why we introduced the 'Father saves Daughter' story to attract the older male audience that are more likely to regularly go and see films in a Picturehouse.
-We targeted the same type audience as Taken did. (generally older, middle-aged males but also gain interest from their sons too 15+ males)
-The lifestyle choices that we targeted were those of older males, those who work locally or from home, who can easily walk to a nearby Picturhouse or log into LOVEFILM or Netflix and watch our film for a spare 90 minutes.
Friday, 5 April 2013
5.) How did you attract/ address your audience? [Scott]
Why the Audience would enjoy our film.
-Our older audience would enjoy the father and daughter mini-narrative in the film, we hoped that adding this would create a story that people could relate too, because not everyone is a former government agent.
-The Audience would enjoy our film from the enigma we created at the start and how that is withheld throughout the product, with the twist at the end.
-Our older audience would enjoy the father and daughter mini-narrative in the film, we hoped that adding this would create a story that people could relate too, because not everyone is a former government agent.
-I think the development of our main protagonist from retired to 'back-in-action' will be interesting for the audience.
-The characterisation of someone who wants to leave everything behind him to a human being that is taking it by the 'scruff-of-the-neck' will be hopefully enlightening and encouraging for the audience to really get behind and support our character.
-We created an innocent and 'good citizen' character through the use of our tidy home and simple costume that suggest to the audience that he is a quite and perhaps introverted man who lives a relaxed and settled life.
-However, we also wanted to give him a troubled side because being a former agent he would have been through a lot- we did this through the narrative device of a phone; as it rings it can be heard slightly from the room that the character is in, instead of running to answer it he continues to do what he is doing. This not only gives the impression of a troubled man, but adds to the reclusive side of him and wanting to shut out the outside world.
-Not so much in our opening, but with the development of the narrative and plot, we raise issues such as government conspiracies and loss of family and friends. With raising the issues of family and friends we evoke certain emotions in the spectator and perhaps lead them to connecting and empathising with our characters. This is done, as mentioned earlier, by creating a character that the audience in the end will hopefully 'feel for' in our opening.

-We created an innocent and 'good citizen' character through the use of our tidy home and simple costume that suggest to the audience that he is a quite and perhaps introverted man who lives a relaxed and settled life.
-However, we also wanted to give him a troubled side because being a former agent he would have been through a lot- we did this through the narrative device of a phone; as it rings it can be heard slightly from the room that the character is in, instead of running to answer it he continues to do what he is doing. This not only gives the impression of a troubled man, but adds to the reclusive side of him and wanting to shut out the outside world.
-Not so much in our opening, but with the development of the narrative and plot, we raise issues such as government conspiracies and loss of family and friends. With raising the issues of family and friends we evoke certain emotions in the spectator and perhaps lead them to connecting and empathising with our characters. This is done, as mentioned earlier, by creating a character that the audience in the end will hopefully 'feel for' in our opening.
-We tried to use the most interesting shots that we could when creating our opening, this not only made it interesting for us when trying to get these shots but also for the viewing spectator.
-We would continue this filming method throughout the rest of our product.
-We would continue this filming method throughout the rest of our product.
-Although the sound for our opening was mainly atmospheric and foleys for effect, for the rest of our feature we would have introduced an interesting soundtrack for moments at which we wanted the audience at the peak of interest, perhaps including a montage or during an action sequence.
-To a spectator, our film would have looked like Taken. Through our use of eery music in our setting one and titles we created the suspenseful beginning you get with Taken and the unnerving feeling that something bad or climatic is going to happen.
-To a spectator, our film would have looked like Taken. Through our use of eery music in our setting one and titles we created the suspenseful beginning you get with Taken and the unnerving feeling that something bad or climatic is going to happen.
This is what we hope our twist at the end of our narrative will be like for our audience, creating the same shock factor as the surprise at Shutter Island's ending. Shutter island is one example of type of film that our target audience is likely to have enjoyed beforehand because it holds suspense and enigma through the majority of the film until the major plot twist at the end.
7.) Looking back at your preliminary task, what do you feel you have learned in the progression from it to the full product? [Scott]
http://prezi.com/9ysuisrtff4n/untitled-prezi/?kw=view-9ysuisrtff4n&rc=ref-18659724
Product Evaluation Prezi-
Product Evaluation Prezi-
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