Showing posts with label Product Evaluation [Jake]. Show all posts
Showing posts with label Product Evaluation [Jake]. Show all posts

Thursday, 18 April 2013

7.) Looking back at your preliminary, what do you feel you have learned in the progressionfrom it to the full product [Jake]

7.)  Looking back at your preliminary, what do you feel you have learned in the progression from it to the full product
Preliminary presentation
http://prezi.com/bwucw-cgmikv/7-preliminary/?kw=view-bwucw-cgmikv&rc=ref-38165389


6.) What have you learnt about technologies from the process of constructing this product? [Jake]

What have you learnt about technologies from the process of constructing this product?

https://www.youtube.com/watch?v=rGL-5EPZj7Y







5.) How did you attract/address your audience? [Jake]

How did you Attract/Address your audience?

-Our audience was 18-35 males, our job to attract viewers was manifested through the story of deceit, Violence and gripping twits, the Spy thriller genre as a whole has already proved a phenomenally popular genre category so we felt like aiming for a film genre that had already proved successful was a very good start.

-As the protagonist begins to uncover the plot of murder that is planned for him and his fellow comrades the militaristic, clinical and highly professional training of a top spy becomes present, this adds suspense and action to the film and appeals strongly to the male viewers. His journey is one too be in awe of and this appeals to all ages as the protagonist is in the end labelled as something of a hero as he saves himself and the rest of his surviving colleaguesfrom the corrupted chain of murders.

-Most people aspire to be wealthy and our protagonist is perceived as being financially well off, Mise en scene with his hair, clothing, props and setting all suggest him being wealthy, we built a character who in retirement had been well nourished and relaxed but still maintained his expertise in the field of espionage. We felt this character was quite unique and still had the vulnerabilities of retirement as he is pushed harder and harder to free himself from being a target.

With dialouge we aimed for it to represent the characters, the protagonist for example is direct and would use terminology of his field, we also wanted him to have empathy and therefore be liked by the audience.
The antagonist would be opposite in all the good ways and show no remorse or empathy, we want the audience to dislike him but wanted an older audience so they could understand his skill in his trained field, even if he way using it for murder.




The use of camera would attempt to highlight the protagonist in a good way, possibly eye level close ups to represent honesty or high angle to suggest moral superiority over the antagonist. Editing would be quite slow paced at the beginning but as more and more tales of corruption come into play the editing would get faster and faster and provide the action that our age audience would enjoy, especially if the right language and realistic violence were used.

4.) Who would be the audience for your media product? [Jake]

What Would be the audience for your media product?

 Planning Audience age.
-Straight away we aimed our product at those age 15 and upwards, eventually as pre-planning became more detailed we realized that the audience was too vague and not at all an exact demographic. We then made a few small adjustments and decided on setting our target audience age at 18-35. We done this because we felt the story line represented itself more appropriately, at least in comparison to other popular thrillers surrounding this age category, Tinker Tailor Soldier Spy and the Bourne Identity are perfect examples of the target audience we hoped to appeal to.


 Similar Thrillers.
-Tinker Tailor Soldier Spy and The Bourne Identity are very good examples of  the thriller audiences we hoped to replicate. As our thriller and these films have something in common (the Covert confusion mixed with struggles of everyday life of a spy) adults will find the product much more enjoyable and much easier to relate to. As our Thriller has many twists and sub plots an older audience is yet again more appropriate as they generally have a better capacity to understand what is happening but to also comprehend the protagonists life in greater detail.

Why did we choose the 18-35 age audience.
-Violence is also a theme which surfaces a few times through the story and is a main theme at the end, when the antagonist is revealed. When appealing to ages 18-35 it is imperative that our thriller remained realistic so the audience stay engaged and convinced, to do this and to match the situation the protagonist finds himself in certain features of film have to be used which make the movie age rating 18, this matches nicely to our target audience as violence and verbal cursing should be present to ensure the films realism.

We also decided to set the target audience for male consumption, this was decided upon as a very large proportion of the characters are male and the action, dialogue and plot represent more of a stereotypical male interest, this is also correlated with movies like Taken, Tinker Tailor Soldier Spy and Bourne Identity which appeals to the 18-35 male audience.
Movies that link into the age audience we tried to target:
-Tinker Tailor Soldier Spy.
-Bourne Identity.
-Safe House.
-Taken.
-Unknown.
http://www.youtube.com/watch?v=Aco15ScXCwA
Tinker Tailor Soldier Spy Trailer
 


3.) What kind of media institution might distribute your media product and why? [Jake]

What kind of media institution might distribute your media product and why?

With the very low budget our film would be based on it is very unlikely we would receive interest from big film companies (National or International.) or large cinema complexes, for the film to be successful and to still reach and audience demographic independent cinema's will be a good choice.
Independent local picture houses may be a good idea and picture houses like Duke Of York in Brighton may be a good venue as it is local but also subject to a large audience but local advertising will be necessary to inform potential viewers about the product.
Smaller film studio's may also be a good idea as the audience they cater for may prefer lower budget film or simply smaller picture houses, the audience will obviously be smaller but may also attract an audience which appreciates the low budget movie scene, which in turn makes the demographic more accurate.

If no interest from local independent picture houses are available it may be necessary to take the Thriller straight to DVD, In the case of a straight-to-DVD movie retail stores will be heavily relied upon as this will be the main source of distribution. We will rely heavily on big movie distributors like Block Buster, HMV and Zavvi.
With the recent arrival of online movie streaming websites such as LoveFilm, Netflix and NowTV it may be possible for our film to be viewed on these sites, unlike physical copies digital copies of our film will be much more reasonable on a smaller budget but the sites run on a selective subscription fee a month, this increases the chance for our thrillers success because more people are likely to not mind watching much smaller budget films, it is also more common to find 'straight to copy.' movies which never came out in Cinema's, these are very common on sites like LoveFilm and our thriller could easily merge into this category of distribution.


http://www.nowtv.com 
                 
                                               http//movies.netflix.com/WiHome
                              
                                                                             http://www.lovefilm.com/                                                                                                                                         








2.) How does your media product represent particular social groups? [Jake]

How does your media represent particular social groups?

-Who is being represented through your product?
Two characters are seen in our thriller opening and both are conveyed in very different ways, First seen is the antagonist, a character whose gender, age and ethnicity are kept hidden as only a very small part of his body is framed.
Our protagonist was represented as a young male whose ethnicity is white British in his late twenties to early thirties, he was meant to belong to upper middle class.

How are they represented?
-The Antagonist was hard to represent due to the fact their face or body is not actually seen. Despite this, Mise En scene helped us communicate some antagonist traits. The dark low key lighting helped communicate secrecy and danger and the slow editing pace made all actions seem deliberate and clinical, this was done to create the impression of a powerful foe to the protagonist and to also indicate the characters professionalism and efficiency.
-
The protagonist was completely juxtaposed to the antagonist, this was to create a contrast in there lifestlyes and personality. Use of framing and camerawork made sure a good portion of the protagonists body was in frame at all times, this was to create the effect of an open personality and one that can be trusted, Props such as a brand new phone and glasses hint toward professionalism and also wealth and the high lighting also reinforce the fact the character seen is the protagonist. The phone, an Apple Iphone is popular with young adults but we used it simply because its statement of wealth, this is necessary as spies and agents are on very good salaries.
-His attire is also important as he is smartly dressed but also seems comfortable and relaxed, this was to show the characters recent retirement state as the audience finds out as the thriller would progress.
We wanted to attach as many positive connotations as we could on the protagonist as it was important the audience liked him, we done this by the influence of his social standard, smart clothes and a clean image seemed to fulfill this and we also made sure the characters posture was good as this added some clues towards a good personality.

-To further demonstrate the protagonists professionalism we used sound concerning the mobile phone, in the scene were an unknown caller rings it was very important to set an appropriate ring tine, we aimed at something which was stereotypically standard, this also gave the protagonist a clinical theme and suggested subtle correlation between him and the antagonist.

Why were they represented like this?
-Our Antagonist and Protagonist are completely juxtaposed, one remains covert and hidden and the other is open and seemingly ordinary, this was used to convey both sides of their careers as Agents but it is also strong indication of how both characters have acted after they retired.
-It was absolutely imperative that the protagonists first opinion was correct, we wanted the audience to perceive him as a clean ordinary individual living a life most people can relate too, but when the story transpires and his past is revealed the character is represented with moral obligations which viewers may disagree or agree on but the main point was to make sure that when the journey is finally completed the audience can feel pity for the character but also be glad he has survived.

1.) In what ways does your media product use, develop or challenge forms and conventions of real media products? [Jake]

Prezi Presentation.
In what ways does your media product use, develop or challenge forms and conventions of real media?
http://prezi.com/q_ol8ikt-9dc/media-evaluation/?kw=view-q_ol8ikt-9dc&rc=ref-38165389